Our Story

Welcome to Curated by Crofts

A passion-driven brand created with women's comfort, confidence, and holistic wellbeing at its core.

Founded From a Deeply Personal Journey

Inspired by more than 25 years of living with menorrhagia (heavy menstrual bleeding), sciatic endometriosis causing chronic pain and limited treatment options.

Years of managing risks of leakage, discomfort and the use of multiple products for adequate protection revealed a clear need for feminine care products that women could truly rely on. Working long hours on her feet in healthcare followed by restless nights due to pain highlighted the importance of breathable, ultra-absorbent protection that delivers comfort, confidence and peace of mind, both day and night.

These experiences inspired a desire to create carefully CURATED range of feminine sanitary and hygiene products designed for women especially those that experience heavy flow and want protection without compromise. Our products are thoughtfully developed with the features women value most.

Protection Without Compromise

Breathable Soft Materials

Cotton-like feel, all-day comfort

Superior Absorbency

Locks moisture away instantly

360° Leak Protection

Secure wings & barrier technology

Natural Odor Control

Fresh & confident all day

At Curated by Crofts, we believe feminine care should support women’s health, lifestyle and confidence, allowing them to continue their daily routines worry-free no matter the time of the month. We are proud to offer a growing collection of menstrual care essentials, including sanitary day pads, overnight pads, panty liners and menstrual pants, all designed with real women’s Experiences in Mind and best Interests at Heart.

Judith Kagwe Croft

Founder

Our Promise to You

Every product is thoughtfully designed, rigorously tested, and made with your wellbeing as our highest priority.

25+ Years
Of Lived Experience
1000+
Love Our Products
100%
Product Performance